Turning Silver into Gold
How to Capture the Senior Market with Gated Offers
American seniors are 109 million strong and they have $3.2 trillion in spending power. Are you doing everything you can to reach them?
This guide will give you all you need to tap into this lucrative segment with gated offers, including:
- Insight into seniors digital engagement and spending habits.
- An understanding of gated offers and the verification process seniors want to redeem them.
- Best practices for messaging to seniors
Now is the time to set yourself apart from your competitors with gated offers - a proven strategy that increases conversions by 3x and generates ROAS as high as 18:1.