The travel industry is going a little bananas. Thanks to a deluge of mass discounting, the marketplace has become over saturated and homogeneous. More often than not, best price trumps the best brand every time.
But it doesn’t have to.
Recently, top brands like Sandals and T-Mobile are harnessing the power of gated, exclusive offers to target high-value consumers. And they’re seeing results—ROAS as high as 20:1, 2x repeat purchases, and 3x conversions.