Webinar Series


SheerIDEA Innovation Labs

Spark your imagination with our five-part virtual webinar series.

Register to learn how top brands like Spotify and Target leverage VIP offers to win loyal customers from the communities they value most.

Sessions are led by Angela Modzelewski, Head of Marketing Strategy at SheerID. They feature best practices, customer insights, planning templates, and live Q&A with our subject matter experts. Watch the on demand series to spark your imagination about new ways to level up your marketing programs in 2021 and beyond!
Series schedule:
  • Marketing to Veterans - September 30 (Available On Demand)
  • Building the Perfect Persona - October 14 (Available On Demand)
  • Professions-Based Marketing - October 27 (Available On Demand)
  • Identity Marketing for Retailers - November 16 (Available On Demand)
  • Amplifying with Affiliates - December 9 (Available On Demand)

Learn more about each session below and register to view on demand!

Watch on demand
  • Best Practices for Marketing to Veterans

    Uncover the immense buying power of military members, see how top brands garner their attention by recognizing their service, and get tips to build a VIP offer for Veterans Day.

    September 30, 2021
    Duration: 50 mins
    Now available on demand
    Watch now
  • Building the Perfect Persona

    Learn how to identify new personas that align perfectly with your brand and develop personalized messaging that will help target customers with precision and foster long-term loyalty.

    October 14, 2021
    Duration: 50 mins
    Now available on demand
    Watch Now
  • Professions-Based Marketing

    Get insights on seven professions and their buying habits. You may be surprised by where they spend and how easy it is to create custom offers that build loyalty within these communities.

    October 27, 2021
    Duration: 40 mins
    Now available on demand
    Watch Now
  • Identity Marketing for Retailers

    Discover how some of the world’s biggest retailers win, grow, and keep the loyalty of customers by creating personalized offers that recognize their most cherished attribute: their identity.

    November 16, 2021
    Duration: 50 mins
    Now available on demand
    Watch Now
  • Amplifying Offers with Affiliates

    See how enterprise affiliates can help you maximize the reach of your gated offer to targeted communities while keeping you in control of all of the zero-party data you collect.

    December 9, 2021
    Duration: 1 hour
    Now available on demand
    Watch Now