Make it Personal With Identity Marketing

In today’s business environment, cutting through the noise is more challenging than ever.

Identity Marketing For Dummies is your guide to achieving true breakthrough by marketing to an individual’s core attribute: their identity.

With identity marketing, you can create gated offers for students, healthcare workers, and other “consumer tribes.” Your offer stands out because it celebrates their tribe, which motivates them to purchase and, better yet, to tell their friends.

Hundreds of leading brands use identity marketing to reach 2.5 billion consumers around the world. Learn why — and see how easy it is to set up your first campaign.

In this guide, we’ll cover:

     - What identity marketing is

     - A description of consumer tribes

     - How to launch an identity marketing program

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