Now more than ever, consumers are calling for tailored experiences across all touchpoints with a brand. But most marketers struggle to collect the high-quality, meaningful data that they need to create an effective personalization program. How do you strike the right balance? Discover what 210 B2C marketers had to say about their own strategy to learn what makes (or breaks) a successful personalization program.
The new research highlights: The investments that are holding marketer’s back from achieving their goals.Which data sources help–and hurt–your personalization approaches and business results.Which data collection approaches can provide more relevant and engaging experiences.How to build trust with consumers and satisfy current privacy requirements.How to learn more about your customers by asking them directly.And many other critical insights.Download the new study now!