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Consumer shopping preferences and their sentiment around data privacy and personalization. 

Conducted by Kelton Global, a leading global insights firm, this latest consumer study surveyed 1,000 shoppers on what factors motivate them to try a new brand, make a first purchase and shop more frequently. The study also uncovers consumers’ latest attitudes and expectations about how they want brands to treat their data and communicate with them in light of the recent Facebook data breach.

Download this research study to understand:

  • How special offers make consumers feel and how that influences their shopping behavior
  • What drives consumer trial and repeat purchases
  • Tactics for maintaining consumer trust around data privacy
  • Techniques for offering highly targeted promotions