How To Use Gated Offers to Win Long-Term Subscribers
In the past five years, the subscription e-commerce market has grown by more than 100 percent annually, and the momentum will likely continue. The marketplace is crowded and competitive. Are you doing everything you can to attract and retain customers?
Companies like Comcast, CBS All Access, and the New York Times are using gated offers to reach lucrative target segments, such as students, teachers, seniors, and the military. Brands that use this strategy see a 3x increase in conversions and ROAS as high as 18:1, and now you can, too.
This guide will teach you:
- What gated offers are and how they work
- Why gated offers are the right strategy for subscription companies
- How to create a verification process that will get subscribers to convert