Gated, exclusive offers are a powerful way to reach target audiences with secure promotions. Ninety-one percent of Americans said they would take advantage of a gated offer, and more than two-thirds said gated offers are more important than traditional coupons that are available to everyone.
Better still, 91 percent said they would share a gated offer with their friends and family. Brands like Lowe's, Sprint, and J.Crew are using gated offer programs to win and retain loyal customers.