2018 Shopper Study by Kelton Research

Privacy, Personalization, and Promotions

The 2018 Shoppers Report Reveals how brands can use consent-based marketing programs such as exclusive offers to greatly impact brand affinity, buying habits, and the emotional excitement consumers feel about a purchase.
In this report learn about 5 key trends:
  • Americans Value Promotional Offers that are Exclusive
  • Brands Are Seen as Popular Sources of Influence
  • Americans Worry About Sharing Personal Information with Brands
  • Brands Can Ease Americans' Concerns About Personalized Promotions
  • Eligible Americans are Especially Receptive to Exclusive Offers
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2018 Shopper Study by Kelton Research

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