The 2018 Shoppers Report Reveals how brands can use consent-based marketing programs such as exclusive offers to greatly impact brand affinity, buying habits, and the emotional excitement consumers feel about a purchase.
In this report learn about 5 key trends:
Americans Value Promotional Offers that are Exclusive
Brands Are Seen as Popular Sources of Influence
Americans Worry About Sharing Personal Information with Brands
Brands Can Ease Americans' Concerns About Personalized Promotions
Eligible Americans are Especially Receptive to Exclusive Offers
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2018 Shopper Study by Kelton Research
The State of Customer Acquisition
How Marketers are Confronting the Challenges of a Noisy Marketplace
In The State of Customer Acquisition Report, we surveyed 150 digital marketers at leading brands to learn about the methods they're using to acquire new customers, the challenges they face in a noisy marketplace, and the strategies they’re using to meet them.
Key insights from the report include:
Top reasons why marketers are under more pressure this year
Which advertising channels are most effective
Where marketers are planning on spending their budget in 2019
Download the report today to learn what other marketers are doing to address customer acquisition challenges and how gated offers can help.
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