E-Book
2018 Shopper Study by Kelton Research
Privacy, Personalization, and Promotions
The 2018 Shoppers Report Reveals how brands can use consent-based marketing programs such as exclusive offers to greatly impact brand affinity, buying habits, and the emotional excitement consumers feel about a purchase.
In this report learn about 5 key trends:
- Americans Value Promotional Offers that are Exclusive
- Brands Are Seen as Popular Sources of Influence
- Americans Worry About Sharing Personal Information with Brands
- Brands Can Ease Americans' Concerns About Personalized Promotions
- Eligible Americans are Especially Receptive to Exclusive Offers
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