E-BOOK

2018 Shopper Study by Kelton Research

Privacy, Personalization and Promotions


The 2018 Shoppers Report reveals how brands can use consent-based marketing programs such as exclusive offers to greatly impact brand affinity, buying habits, and the emotional excitement consumers feel about a purchase

In this report learn about 5 key trends:

  • Americans Value Promotional Offers that are Exclusive
  • Brands Are Seen as Popular Sources of Influence
  • Americans Worry About Sharing Personal Information with Brands
  • Brands Can Ease Americans’ Concerns About Personalized Promotions
  • Eligible Americans are Especially Receptive to Exclusive Offers