Omnichannel, multi-channel, and channel agnostic are all buzzwords that are used to describe the changing state of retail. As we continue through this period of transition and innovation, there is no doubt that the omnichannel marketplace would not exist today if it weren’t for the evolution of technology. However, human behavior and psychology have also played a large role in the evolution of omnichannel.

Secrets to Omnichannel Success: How to Conquer Today’s Retail Market