Turning Silver into Gold:
How to Capture the Senior Market with Gated Offers
Gated, exclusive offers are a powerful way to reach target audiences with secure promotions. Ninety-one percent of Americans said they would take advantage of a gated offer, and more than two-thirds said gated offers are more important than traditional coupons that are available to everyone.
Better still, 91 percent said they would share a gated offer with their friends and family. Brands like Lowe's, Sprint and J.Crew are using gated offer programs to win and retain loyal customers.
This guide will allow you to follow their lead by teaching you:
- What is a gated offer
- How to build a gated offer program
- Why gated offers deliver ROI as high as 20:1