Gen Z is the emerging demographic for digital marketers, and with good reason. Seventy-five percent of Gen Z spend more than half of the money that is available to them each month, and by 2020, they'll make up 40% of all consumers.
Download this e-book to learn:
Who is Gen Z.
How to engage them the way they want.
Why gated offers are an effective promotional strategy for reaching them.
Sign up and get our free e-book.
Marketing to Gen Z
The State of Customer Acquisition
How Marketers are Confronting the Challenges of a Noisy Marketplace
In The State of Customer Acquisition Report, we surveyed 150 digital marketers at leading brands to learn about the methods they're using to acquire new customers, the challenges they face in a noisy marketplace, and the strategies they’re using to meet them.
Key insights from the report include:
Top reasons why marketers are under more pressure this year
Which advertising channels are most effective
Where marketers are planning on spending their budget in 2019
Download the report today to learn what other marketers are doing to address customer acquisition challenges and how gated offers can help.
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