Marketing to Gen Z
How to Reach the Next Generation of Consumers
Gen Z is the emerging demographic for digital marketers, and with good reason. Seventy-five percent of Gen Z spend more than half of the money that is available to them each month, and by 2020, they’ll make up 40% of all consumers.
Download this ebook to learn:
- Who is Gen Z.
- How to engage them the way they want.
- Why gated offers are an effective promotional strategy for reaching them.