2023 Consumer Report for Marketers

Key insights to creating instant and powerful bonds with consumers that last.

 

In this shaky economy, brands looking to acquire and retain customers face an uphill battle. But a new survey by SheerID revealed a path to success: price relief and creating an emotional connection with consumers.


In our study of more than 4,000 consumers in the US and UK, we found that exclusive offers resonate strongly with students, teachers, military, healthcare workers, and first responders alike. These key communities are deeply touched when a company recognizes them with a special deal, and that exchange positively impacts every aspect of their brand relationship.

  • Over 85% are more likely to buy from a brand that gives them an exclusive offer.
  • Over 70% are more likely to join the loyalty program of a brand that gives them an exclusive offer.
  • Over 90% would share an exclusive offer with others who are eligible for it.

Get the report now for more insights into nurturing loyal brand enthusiasts.