There are so many fun, flashy, useful, efficient tools out there for online marketers to use. Things like Twitter, Facebook, Pinterest, Google Adwords all get tons of buzz. They are effective, they are pretty easy to use, they are free or inexpensive, and they are easy to create a “Top 10 Tips” list about. Instead of joining the voices about how marketers can use Pinterest or get the most out of Google Analytics, this paper is going to focus on a tool that isn’t nearly as much fun to talk about —online coupon codes.